Project Type
Mobile Advertising
Year
2018
Dynamic distance, embedded video, and hotspot interactive ad concept designed in Adobe Photoshop.
RFP mocks to bring awareness to Newark Airport.
The objective of this campaign was to drive familiarity to Newark Airport (EWR) and to have people choose EWR over LGA or JFK. They wanted very specific messaging depending on the users location. This required serving dynamic creative that would only appear if a user was closer to EWR vs. JFK or LGA and if the user was further, it would display a generic brand message.
