Project Type
Branding
Year
2021-2022
A refreshed brand guide to meet new business needs.
- Updated secondary colors and neutral grays to better compliment the primary purple
- Expanded color palette to account for new data visualization requirements
- Refined typography treatment to better establish hierarchy
- Created new brand motif application guidelines
- Added new photo examples to best reflect technology capabilities and real-world application
- Included new monotone and duotone overlay treatment instructions
- Modernized iconography with custom embellishments
- Defined new button styles to meet industry standards
- Set marketing illustration and data visualization rules
