Project Type




A refreshed brand guide to meet new business needs.

  • Updated secondary colors and neutral grays to better compliment the primary purple
  • Expanded color palette to account for new data visualization requirements
  • Refined typography treatment to better establish hierarchy
  • Created new brand motif application guidelines
  • Added new photo examples to best reflect technology capabilities and real-world application
  • Included new monotone and duotone overlay treatment instructions
  • Modernized iconography with custom embellishments
  • Defined new button styles to meet industry standards
  • Set marketing illustration and data visualization rules