Resume

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Experience

PlaceIQ | New York, NY

Sr. Visual Designer

October 2019-Present
  • Design all branded communication materials, creative projects, and content updates including: web pages, emails, infographics, icon design, one sheets, case studies, social media images, pitch decks, PowerPoint & Word templates, and event materials
  • Collaborate with Marketing, Sales, Product, and Executive teams to brainstorm and implement new concepts for making the brand relevant and relatable to our audience
  • Lead a complete website overhaul by conducting competitor research, defining project scope, outlining SEO plan, designing all pages, and building responsive WordPress site
  • Designed a new brand guide and asset library to elevate visual identity and create a cohesive and consistent brand experience

Visual Designer

May 2018-October 2019
  • Conceptualized, designed, and built innovative mobile advertisements for clients ranging from Mid-Market brands to Fortune 500 companies across multiple verticals
  • Designed highly creative, tailored pre-sales mocks to help the sales team close new deals and grow existing business
  • Interfaced with clients, sales teams, and account managers to understand client KPIs/objectives and offer creative recommendations to build more effective campaigns

IMS360 Group | Livingston, NJ

Graphic/Web Designer

August 2016-May 2018
  • Designed and created client assets including: print and web-based interactive infographics, responsive emails & landing pages, icon design, animated banner ads, eBooks, custom vector illustrations, brochures, and post cards
  • Spearheaded and implemented brand refresh with an updated color palette, custom iconography, and website modernization to improve digital footprint

Madison Performance Group | New York, NY

Graphic/Web Designer – Marketing

August 2014-August 2016
  • Established corporate brand identity, designed and built new mobile responsive WordPress website, and managed ongoing content updates
  • Owned the design, development, and implementation of company-wide marketing collateral such as: infographics, publications, brochures, flyers, external email marketing campaigns, and large-scale trade show print materials
  • Created client-specific mockups of Madison’s SaaS user interface to assist sales in pitching product to new customers

Related Experience

SUNY Oswego – Dept. of Cooperative Education: Graphic Design, Web Design, & Development

April 2013-May 2014
  • Optimized website with new features and responsive design for improved usability
  • Edited and organized information to improve readability on the web
  • Designed brochures and flyers to promote the co-op program
  • Created branding assets for the new Experiential Learning Department
  • Collaborated with Department heads on written material and content

Volunteer

Exhibition 2014 SUNY Oswego QUEST Symposium Interactive Art and Design Expo

SUNY Oswego – Dept. of Art & Design Teaching Assistant: Web Design

August 2013-December 2013
  • Assisted students in planning and producing visually driven websites
  • Gave feedback on use of type, color, imagery and information hierarchy
  • Created demonstration videos to introduce new techniques to the students
  • Developed troubleshooting & problem solving skills
  • Communicated concepts and ideas clearly in a group setting

Exhibition

2013 Fair Haven, NY Winter Festival Photo Competition Award: 2nd Place

Presentation

2013 SUNY Oswego QUEST Symposium Mobile & Responsive Web Design

Education

BA: Graphic Design

State University of New York at Oswego

Skills

Software

Photoshop
Illustrator
InDesign
After Effects
Celtra
Sketch
Figma
HTML/CSS
WordPress
PowerPoint

Design

Brand Identity
Interactive Design
Web Design
UI Design
Email Design